Pence Financial Group was founded in 2026 on a simple observation: the product is one of the best financial tools ever built — and the buying experience around it hasn't been rebuilt in fifty years. So we rebuilt it. Phone-first. Transparent. Fast. Accountable to standards most agencies don't publish.
We're not hiding the ambition: Pence is spending this decade earning the right to manage money — by mastering the part of the financial world where trust is built one family at a time.
Life insurance done right, across Florida: one-call coverage, published standards, advisors measured on policies that stay in force. Every family protected is trust earned.
Licensed coast to coast, a deeper advisor bench, and five years of daily reps working with real families about real money — the apprenticeship most firms skip.
Wealth management. The families we protected first become the portfolios we steward next — with the same standards, published, in writing.
Investment advisory services are part of Pence's future roadmap and are not currently offered. Today, PFG provides insurance products through licensed agents.
Every advisor builds to the budget you name, not the biggest number you'll agree to. A policy that lapses in year two protected no one — we measure our advisors on coverage that stays in force.
On any product with moving parts, you see the guaranteed column first — in writing. If keeping your existing coverage is the right move, that's the recommendation you'll get.
Florida-licensed advisors, documented suitability on every advanced product, and every recommendation on record. Boring? Extremely. That's the point.
The person who sets up your coverage is the person who answers when you call — annual reviews, life changes, and the day your family actually needs us.
Sam built PFG around a conviction: that speed, transparency, and a public scoreboard produce better outcomes for families than the slow, opaque agency model ever did. He still takes client calls every week — the founder writing policies is the quality-control department.
Tyler owns the thing most agencies outsource: making sure every advisor on the floor is excellent before they ever take a live call. Bootcamps, call reviews, and a coaching cadence that never stops.
Jacob runs the engine room — distribution, recruiting, and the operating machine that keeps advisors dialing and families answered. Growth at PFG isn't a hope; it's his job description.
Behind them: a team of licensed Florida advisors trained on one system, measured on the same public standards, and paid to keep your coverage in force — not just to sell it.